Hey wonderers! Recently, one of our readers sent in a question wondering what it takes to be a good web writer. So we’re dishing out 5 simple and do-able tips for you to make use of.
#1 Know your target Audience :
Always and we mean ALWAYS know your target audience! Who are you writing for? What is their common interest? You wouldn’t want to set out writing about local music bands but end up talking about fashion! It might mislead your readers and not to mention, it is completely irrelevant.
#2 Ensure the reader knows the page’s purpose within 4 seconds.
You can do this with a meaningful title and subheadings. No need to say “Welcome to our site” — that’s what web experts call “blah blah” text. As for subheadings should be the “main idea” sentence for the readers to latch onto.
And avoid cute or clever or enticement headings! Use Search Engine Optimization (SEO) headings.
#3 Check your content
Ensure that your content is credible and consistent! Check your facts and credit all your photographs and sources in the proper way. Check who the original creator of the works is and make sure you ask for permission FIRST before using it.
Keep your writing concise. For example, adapt how you write your tweets to how you write your blog post. Your readers have a really short attention span.
Also ensure that you have hyperlinks. This is so that you can direct your readers to other official web sites to provide them with more information for deeper understanding of your article. Furthermore your links have to be working.
#4 Interactivity with your readers.
Welcome feedback from your readers in order to work on your shortcomings. Be mindful to reply to their questions too. It makes them feel involved.
Use social networking sites to share your content. Facebook and Twitter is just the tip of the many sites you can use. Youtube, Flicker , Instagram and LinkedIn are the many other sites you can use. This would allow them to share, like and comment on your content allowing them to interact with you.
#5 Standardize your layout.
You don’t want to look messy so standardize everything.
Use different font size to either attract your readers attention or to emphasize parts of your content. For example, your headline has to be bigger than your body. However, do not use it to often as it might distract your readers. Keep it to a minimal.
Standardize the size of your photos. Ensure that they all have the same boarder and they should all have captions. Remember, if you do it for one, you have to do it for all.
It has to be user friendly. Your content has to be categorized in order to avoid confusing your readers. This would also make your blog look a lot neater.
Avoid too many colours. Too much of it would distract your readers. Plus it would not make reading your content easy on the eyes. Stick to your basic colours however you can choose risky colours as long as it doesn’t clash with your background or photographs.
Needless to say, there are more tips out there however we feel that these 5 tips will help you get started efficiently. You’ll learn the rest along the way.